The congress examined the impact of the current economic, geopolitical, and technological context on the competitiveness of industrial companies, and highlighted the importance of strengthening collaboration between companies, institutions, and economic and technological stakeholders.
The two main roundtables of the event focused on two strategic challenges for Gipuzkoa's SMEs: talent management and technological innovation.
Aitzol Alberdi, general coordinator of Alberdi Mekanizatu Lanak, participated in the roundtable on talent management and attraction. It addressed the challenges posed by demographic changes, the evolution of professional profiles, and the new needs of companies, alongside representatives from Bexen Medical, Smartlog, and SmartPM.
Meanwhile, Unai Zubeldia, commercial director of ERLO Taldea, took part in the roundtable on technological innovation. The session explored the practical application of new technologies in SMEs, analyzing the opportunities they offer for process improvement, new business model development, and enhanced competitiveness. Representatives from Ariona Pools, IngeSEA, and BRTA also participated.
The participation of both companies highlights the presence of Urola Erdi's industrial firms in the reflection on the future challenges of Gipuzkoa's industry.
