Bilbao's Commerce Adapts to New Reality, Opening on Holidays

Bilbao's Old Town, a key tourist hub, exemplifies how businesses are now opening on non-working days to meet consumer demand and capitalize on increased tourism.

Generic image of a busy street in Bilbao's Old Town on a holiday.
IA

Generic image of a busy street in Bilbao's Old Town on a holiday.

Bilbao's commercial sector, encompassing both self-employed individuals and employees, is increasingly opening on public holidays to meet new consumer demands and the surge in tourism, especially in the Old Town.

Until a few years ago, seeing workers, both self-employed and employed, at their posts on a public holiday was unthinkable, beyond those dedicated to essential services or hospitality. Today, however, consumer rhythms and the rise of tourism encourage many businesses to open their doors and take advantage of non-working days to offer their products to customers.
Bilbao's Old Town, a neuralgic point for guided tours for tourists, is a showcase of this evolution. In areas like this, on days such as today, small shops coexist with franchises, bars, and restaurants, all bustling with activity. Some have opened their establishments due to contractual obligations, others voluntarily. Data indicates that in the retail sector, in Bilbao alone, more than 4,000 people are employed, and in the Historical Territory of Bizkaia, this figure rises to 10,000 workers.
Owners of small businesses admit that opening on a holiday is not difficult for them, especially if the next day is a working day. However, for some, like Kabán Lahun or Equivalenza, Sunday is sacred. They adapt to new consumption patterns and new customers who may decide to stroll through the Old Town and enter their establishments.
The numerous guides who share the streets with residents show tourists the most emblematic areas of this neighborhood, giving them the opportunity to discover local small businesses, such as Le Chocolat, which, as it acknowledges, offers “quality souvenirs.” Its chocolates can serve as the best memory of visits to the city, but they are also a hallmark for which residents cross its door to take these sweets home.

"I am the one who works these days. My employees have holidays off."

a shop owner
Other unique items can be found at La Casa de los Minerales, even on a holiday. As the owner indicates, opening on these days is, in her case, almost an obligation to be able to cover expenses.