A small business in Bilbao capitalizes on public holidays to open its doors, especially when these days coincide with the weekend. According to the business owner, the holiday's placement in the calendar is crucial for the decision to open. For instance, if a holiday falls on a Saturday, opening is almost certain, which encourages opening on Friday as well, despite it being a holiday.
This establishment, offering clothing and accessories inspired by Mexico, attracts both regular customers and those visiting the Casco Viejo for the first time. The business owner notes that holidays are normal days for her, and many people come because they cannot during the week. Customers have more time to shop, which translates into increased sales.
“"For me, it's a normal day, and it's true that many people come because they can't during the week."
The location of the premises, a stone's throw from Unamuno Square, is key, as many people pass through the Casco Viejo. Tourism is constant in Bilbao, and the business owner states that more and more tourists are seen in the city, even on weekdays. This creates an opportunity for customers seeking local and quality products.
The proximity to consumers in Bilbao and the Historical Territory of Bizkaia is reflected in customers' understanding that small businesses take advantage of holidays to offer their products. This allows customers to acquire boho, ethnic, and hippie-chic clothing and accessories, fulfilling the business owner's dream.
