With the start of the festival, the surroundings of San Mames have seen a constant flow of fans. Attendees have been collecting wristbands and using bus services to reach Kobetamendi, with an expected turnout of around 115,000 people over the course of the event.
Beyond the musical lineup, the festival attracts an audience that values the overall experience. Many attendees have noted that the location and atmosphere are the main attractions, rather than the specific names on the bill. Participants highlight that the event is a unique opportunity to discover new bands and enjoy the climate of Bilbao.
The event has an international character, drawing visitors from across Spain and countries such as the United Kingdom, France, or Italy, in addition to the local public. First-time attendees describe the experience as an adventure motivated by the festival's strong reputation.
The festival's impact transcends music, generating an economic return in Bilbao that reached approximately 23.6 million euros in the previous edition, benefiting sectors such as hospitality, commerce, and transport. Many visitors take advantage of their stay to engage in tourism and visit landmarks like the Guggenheim Museum.
