With over two decades of history, this competition has become a regular Christmas fixture in both localities. The event acknowledges the creativity, care, and effort that shopkeepers put into making their establishments more appealing during the holidays, reflecting the collaboration between the two municipalities and their shared commitment to local businesses.
Rosa Maiza, Councilor for Economic Promotion of the Zumárraga City Council, emphasized during the presentation that local commerce is much more than just a point of sale: it brings life to the streets, generates economic activity and employment, and offers personalized service based on proximity. Therefore, the competition's goal is not only to reward the beauty of the window displays but also to recognize the contribution of shopkeepers to the daily life of the towns and encourage citizens to shop at local establishments.
The competition will maintain its unified character for both municipalities, and all commercial establishments in Urretxu and Zumárraga are eligible to participate. Registration will be open from November 13th to 27th, inclusive. This year, the period for window displays to be visible has been extended, from November 27th to December 17th, to help create a Christmas atmosphere in the streets from late November onwards.
This year's edition also brings innovations to the prizes. The focus is on shopping vouchers to be used in local shops, ensuring that the prizes directly contribute to generating economic activity in proximity commerce. There will be three main prizes with vouchers of 300, 200, and 100 euros, respectively. Additionally, there will be the Citizen's Award, with a 100-euro voucher, managed by the BI-TARTEAN shopkeepers' association. Among all voters, a 100-euro voucher will be raffled.
The awards ceremony will take place on Thursday, December 17th, starting at 8:15 PM, in the Portalón of the Urretxu Town Hall. The names of the winning establishments will be announced at this event, followed by a small reception.
The organizers have thanked the shopkeepers for their year-round work and the time, enthusiasm, and effort they dedicate to decorating the window displays at Christmas. They have also encouraged citizens to participate in the competition and to do their Christmas shopping at local stores.
Establishments interested in participating can register at the Urola Garaia Technical Commerce Office, at Labeaga street, 56 in Urretxu, by calling 747 48 61 52 or by writing to merkataritza.urolagaraia@gmail.com.
