This person has dedicated their life to keeping the roots of a territory alive, giving voice to the countryside, its squares, and traditions. With this gesture, the provincial institution aims to "thank" the trajectory of a "key figure" in Álava, who has contributed to "dignifying and making visible" the primary sector, Herri Kirolak (Basque rural sports), the Basque language, and popular traditions.

For decades, this individual has been one of the most recognizable voices of the rural world, bringing the reality of the countryside, its squares, and traditions to society as a whole. Born in Otxandio in 1945 and settled for years in Elosu (Legutio), they became involved in rural sports from a young age, especially stone lifting.

A few years later, they moved to Vitoria-Gasteiz to work, and there, during the Santiago and San Prudencio festivities, they began to get more deeply involved in their great passion. Their move to the Municipal Bank of Vitoria marked a turning point, using rural sports to promote the entity throughout the province. As they themselves recalled, "any commercial argument serves to approach the client," and in this case, sport was their best tool.

They organized bowling championships and cycling events, but what was really missing in Álava was Herri Kirolak. Microphone in hand, joke by joke, they not only enlivened the events but also helped to connect emotionally with the people of Álava. In 1978, they promoted the first inter-village Herri Kirolak competition, with 12 participating teams. And by 1981, they were one of the driving forces behind the creation of the Alavesa Federation.

Their role was not limited to organization. They also became a narrator and popularizer. They made the leap to microphones with broadcasts at festivals and competitions, and consolidated their figure with the program Araba Lur Bizia on Radio Vitoria. Subsequently, their voice reached television with the program Sustraia on ETB, where for 24 years they brought Herri Kirolak to thousands of homes.

At 80 years old, they are officially retired, although they remain very connected to the rural sport that has marked their life. The tribute in Agurain will be a recognition of their legacy and their role as one of the great figures who have kept the roots and identity of the territory alive.