The inaugural party at Yimby Bilbao saw the attendance of notable figures such as Luis Andreu, Business Managing Director of Grupo Noticias, alongside Rubén Baz and Antón Ilarduya. The festive atmosphere and meticulous organization ensured a memorable experience for all guests.
Alejandro Flores, a senior executive at Phillip Morris responsible for its smoke-free product range and head of IQOS, addressed the attendees during the celebration. Other guests included Marianna Cherubini, Andrea Zaragoza, Bárbara Sanchís, and Sergi García.
The IQOS boutique, located at the intersection of Ercilla and Rodríguez Arias, features a distinctive corten steel art installation on its ceiling by artist Guillermo Olmo. Prior to the main event, David Roca, Tensi Sánchez, Borja Masero, and José Melón visited the boutique before joining the party.
Among the other attendees were Rocío Bracamonte, Imanol González, Cristina Moral, and Alexandra Stan, who were seen at the boutique's counter. Víctor Sierra also enjoyed the festivities with musical influencer Mikel Liendo and event organizer Andrea Donati.
