With the aim of modernizing and retaining customers of the Barakaldo Municipal Market, the Basque Government Council has approved the financing of a project. The initiative, titled “Smart refrigerated cabins for omnichannel collection, training, and commercial promotion of the Barakaldo municipal market,” will receive a direct subsidy of €35,197.82.
The project seeks to modernize the Barakaldo Municipal Market by implementing a system of smart refrigerated cabins for omnichannel collection. This will be complemented by a bespoke web service, a training program for establishments, and a communication and promotion campaign, aiming to enhance the competitiveness of local commerce, retain customers, and boost the market's economic activity.
Specific objectives include the installation and launch of a smart refrigerated cabin system allowing customers to collect their purchases outside regular business hours. This will equip market businesses with shared last-mile technological infrastructure, reducing the individual investment barrier that prevents small businesses from offering online sales services.
Furthermore, a bespoke web service will be developed and published to group participating businesses and facilitate the collection process. Market staff will receive face-to-face and remote training on the use, basic maintenance, and troubleshooting of the new system.
Finally, a campaign will be launched to introduce the new service to the citizens of Barakaldo and its surrounding area, utilizing media, social networks, and digital advertising. The goal is to lay the groundwork for a replicable model for modernizing municipal markets.
