This new campaign seeks to highlight the negative consequences of smoking on women's health. Data indicates that tobacco-related mortality among women has increased by 98% in the last twenty years, while it has decreased by 29% among men. The Department of Health emphasizes that men and women have different reasons for smoking and for quitting.

The initiative aims to make these differences visible and reinforce the message that quitting smoking is possible. To achieve this, Osakidetza offers specific resources and programs tailored to each individual.

The Lasarte-Oria City Council will disseminate campaign materials across various municipal spaces and through its usual communication channels, thereby bringing the information closer to citizens. Informative messages will be present in cultural centers, sports facilities, public spaces, and social media.

Individuals interested in receiving help to quit smoking can find more information at the Health Center or on the Osasun Eskola website (osasuneskola.osakidetza.eus).