Gorbeia has started drafting its Strategic Tourism Plan, a roadmap to define how tourism activity in the region should evolve. The process is currently in the diagnostic phase, a key moment where ADR Gorbeialde aims to reach out to citizens to gather their needs firsthand. This initiative is part of the state program for Intelligent Tourist Destinations (DTI), to which Gorbeia formally adhered after a preliminary diagnosis in 2025.
The primary objective of this adherence is to comprehensively enhance the region's tourism competitiveness while ensuring and improving the quality of life for all its residents and workers.
To advance solidly, the plan operates under three strategic principles: achieving economic development with identity, generating real opportunities for local businesses and people under a balanced and sustainable model; ordering to improve, managing resources correctly to guarantee harmonious coexistence between visitors and residents; and preserving the essence of Gorbeia by actively protecting its landscapes, villages, culture, and way of life as its main differentiating values.
For this planning to successfully respond to the region's reality, the voice of those who live, know, and enjoy the territory daily is essential.
