Following an initial phase of analysis and definition, the Álava Smart Tourism Platform, known as Aktibatu Araba, is now entering a stage of digital tool development and implementation. The foral institution explained that this initiative includes the installation of sensors in certain tourism resources across the territory.
These sensors will enable the use of shared and aggregated information to optimize planning, resource management, and understanding of tourist behavior. This will provide more precise data on visitor flows and their preferences.
In the field of wine tourism, the project will offer indicators related to visitor influx and movement, such as real-time occupancy, hourly attendance, seasonality index, average length of stay, and flows between different points, among other aspects.
Furthermore, work is underway on applications linked to industrial resources, where information on visitor influx and movement will be correlated with variables related to the physical condition of the resource itself and its maintenance, allowing for better definition of its use and conservation.
“"We are taking steps to implement the project into concrete applications that will allow us to better understand how tourist flows behave, how resources are used, and what information can help us better manage the destination."
