The campaign aims to solidify playrooms, playclubs, and meeting rooms as spaces for joint enjoyment where adults actively participate in play and dedicate their full attention to the children. This initiative addresses observed situations in playrooms where adults sometimes use their mobile phones or converse amongst themselves, reducing their engagement in the activity.
Miren Fernández de Landa, Councilor for Open Government and Civic Centers, highlights the importance of this proposal: “Playrooms and meeting rooms are privileged spaces for family time, enjoyment, and strengthening emotional bonds. We want adults to use these moments to play, listen, and actively accompany their children, setting aside distractions.” The councilor emphasizes that “shared play is not just a leisure activity: it is an opportunity to better understand our children, foster their development, and build relationships based on respect, care, and trust.”
The program will unfold in several phases. In the playrooms, the first week (November 9-15) features informative posters about the importance of putting mobile phones aside during family sessions, encouraging adults to fully engage in play. From November 16-22, families will learn about the Decalogue of Good Treatment for Children and Adolescents through a playful activity. Between November 23-29, the "Familias juguetonas" questionnaire will be offered to encourage reflection on home play moments, and the guide “Amaita, you are the best video game” on responsible technology use will be distributed.
The initiative continues from November 30 to December 6 with a Memory game featuring cards related to family play situations, emotions, attention, and good treatment. Finally, from December 7-13, families can participate in an evaluation questionnaire to assess the initiative's impact.
In the meeting rooms, support materials for healthy parenting will be distributed, including the puzzle ‘Tantaz tanta, gota a gota’ (Drop by drop) and the workshop “Familias molonas” (Cool Families).
Through this initiative, the City Council aims to strengthen civic centers as spaces for family encounter, learning, and coexistence, fostering moments of attention, listening, shared enjoyment, and healthy emotional relationships, in collaboration with the Municipal Service for Children and Family.
