This financing round, designed to boost the development of startups in their initial stages, will solidify Neety's growth. In just one year of activity, the company has built a portfolio of 52 active businesses and nearly 200 sales professionals using its technology daily. Many of these companies belong to the industrial sector and operate under the B2B (business to business) model.
Neety develops an artificial intelligence-based system that automates market prospecting and helps companies identify commercial opportunities, both nationally and internationally, without needing to expand their sales structure. The platform enables the organization, prioritization, and activation of sales processes at the right time, a crucial aspect in a context where many sales teams dedicate a significant portion of their time to administrative tasks and manual contact searching.
“"The Basque Country has extraordinary industrial companies. Our goal is for them to also lead in commercial efficiency thanks to artificial intelligence to increase their competitiveness."
The project is led by three entrepreneurs from Gipuzkoa. One of them, originally from Zumaia, began his entrepreneurial journey at 15 by developing digital projects that surpassed one million users and became a university professor at the University of Deusto at 24 before co-founding Neety.
In addition to financial backing, the startup has been selected for the BIND open innovation program, being one of 21 chosen from 882 international applications to develop pilot projects with industrial corporations. Neety's founding team argues that the international competitiveness of the region's industrial companies relies on incorporating digital technologies that drive their transformation. Therefore, the startup's objective is to bring artificial intelligence closer to industrial companies that need to improve sales, open new markets, and digitize key commercial processes without losing proximity or sectoral knowledge.
