Recently, the debate surrounding the potential closure of the ETB3 channel brought to light the tension between creators and consumers of Basque-language content. Although the situation seemed to resolve after initial complaints and signature campaigns, it has been emphasized that the need for Basque products in society is undeniable.

Culture and entertainment are indispensable for individual and societal development. Without them, it is akin to depriving a language of a basic pillar, which directly impacts a people's identity. In the case of children, for example, shows like Go!azen, Shin Chan, or Doraemon are essential cultural references.

For many generations, the opening song of Doremiren Magia, the voice of Doraemon (Ane Aseginolaza), the gadgets from Berebiziko Espioiak, the adventures of Hartz Txiki, translations like Sakura, kartak zakura, Autobus Magikoa and Andereño Kizkurne, or the antics of Lazkao Txiki, are part of their childhood. Removing such content poses a significant risk from the perspective of language, culture, and national identity.

The recent incident does not represent an isolated case, but rather a general lack of interest towards the Basque-speaking public. Public television should serve all citizens, and not be enslaved by financial losses and gains. The objective is to offer a quality, accessible, and Basque-language service.