During the campaign, individuals aged 65 or older who make purchases at participating establishments can fill out a ballot to enter a draw for two shopping vouchers, each worth 500 euros.

Through this initiative, Berriak aims to "continue boosting consumption in local proximity trade and recognize the importance that senior citizens have in the daily lives of local businesses."

The Hernani-based association encourages all citizens to participate in this campaign and continue supporting nearby businesses, "which contribute to keeping the municipality and its economic and social activity alive," they emphasize.