This initiative, promoted by the Laudio City Council, seeks to stimulate the local economy. It encourages citizens to shop at local businesses, highlighting the value of proximity markets, a purchasing model that fosters quality service, closeness, and community cohesion.
Throughout the upcoming week, every purchase ticket of 10 euros or more, obtained from participating establishments and submitted to the City Hall, will be entered into a draw for a 2,000-euro shopping voucher. The draw will take place at El Casino on May 21. The initiative also aims to emphasize that each purchase is a direct investment in the local economic fabric, strengthening employment and the social life of the municipality.
With this objective in mind, this edition will also reward consumption. Those who spend 10 euros will receive a complimentary flower, while purchases over 20 euros will earn a Tote Bag and a flower. This encourages citizens to recognize the importance of making daily purchases at local shops, reminding them that local commerce is the economic and social engine of the town.
“"Different local agents will adorn the town's statues and most significant places with flowers. This work will once again highlight the great effort of a solid and diverse commercial network that plays a fundamental role in Laudio's quality of life and the town's identity."
A total of 56 establishments have joined the campaign. On Thursday, Friday, and Saturday, they will showcase their products outdoors, accompanied by entertainment from the Panpotx association and the Itxarkundia dance group, who will offer performances and a disco party in Alberto Acero square or in Aldai if it rains.
Additionally, the women's association Solastiar, together with Etxeko Zaporeak, will offer a food collage workshop (Saturday, 11:00 AM); Kirikiño will host a cologne workshop (12:00 PM) and a chocolate tasting (6:30 PM); and the Ekinta Eko association will lead a flower bomb workshop on Sunday at 12:00 PM in Aldai Square. The Trade Week program will conclude on Sunday, May 17, at 7:00 PM, in Herriko Plaza, with a concert by the group Korrontzi, featuring participation from various local associations.
Furthermore, the APILL trade association of Laudio, sponsored by the City Council, has launched a new discount coupon campaign through the Laudio Berrikusi app. In total, 1,786 coupons have been made available, offering a 5-euro discount on purchases over 25 euros, valid from May 7 to 30 (or until supplies last) at participating stores. These 23 establishments are diverse, including fishmongers, butchers, delicatessens, as well as tobacconists, hardware stores, bookstores, clothing and footwear shops, and beauty or appliance stores.
