The Amalur Fest festival will turn the Aiaraldea region into a showcase of its gastronomic, cultural, and tourist richness this year, from December 4th to 8th. The initiative is organized with the support of the Department of Tourism, Commerce and Consumption of the Basque Government and will be executed by the Ruta del Txakoli de Aiaraldea association, with a direct subsidy of 100,000 euros.
The festival will be held in a decentralized manner across seven municipalities: Amurrio, Laudio/Llodio, Ayala/Aiara, Okondo, Artziniega, Orduña, and Orozko. The aim is to highlight the region's tourist, cultural, heritage, and gastronomic resources, and to strengthen its positioning as a reference destination in Euskadi.
Amalur Fest aims to be a tool for the tourist dynamization and promotion of Aiaraldea, combining gastronomy, culture, heritage, and participatory experiences. The project seeks to create new opportunities to showcase the territory, foster tourist activity, and contribute to the economic revitalization of the municipalities.
The program includes various activities and experiences, such as participatory workshops, theatricalized visits, tastings, performances linked to mythology, and children's activities. This diverse offering will allow visitors and citizens to experience the attractions of each locality and discover new ways to explore the region.
This action is part of the Department's commitment to promoting a tourism model that distributes visitor flows throughout the territory, diversifies the offer, and values the unique resources of each region. In this way, Amalur Fest will contribute to generating tourist activity beyond the main attraction centers, strengthening the role of municipalities and local agents in destination building.
With this subsidy, the Basque Government reinforces its commitment to the tourist development of Aiaraldea, supporting initiatives that connect culture, gastronomy, and territory, and that contribute to generating economic activity, strengthening regional identity, and consolidating Euskadi as a diverse and attractive tourist destination.
